MY APPROACH

Built, not just advised.

I've run payments businesses, owned the P&L and shipped the products. So the work follows four gates, and each one is answered before the next begins. Start at whichever gate you're at.

01

Scope

“Who is this for, how big is the opportunity, and is it worth building?”

WHAT I DO
  • Market sizing and opportunity validation, including segment and corridor sizing
  • Customer research and ICP definition: who buys, why, and what they will pay
  • Competitive intelligence and commercial business case
  • Unit economics, regulatory perimeter and who holds the risk
WHAT YOU GET

A clear go or no-go, a sized opportunity, a defined target customer and the wedge to build first.

02

Shape

“What do we build first, and who do we build it with?”

WHAT I DO
  • Value proposition, customer journey and MVP definition
  • Partner, processor and licensing selection
  • Target operating model, processes and SOPs
  • Compliance model designed to survive an audit from day one
WHAT YOU GET

A buildable first product, a defensible rail strategy and an operating model your team can actually run.

03

Solve

“How do we get it live, safely, and keep it under control?”

WHAT I DO
  • Delivery leadership across product, tech, compliance and partners
  • Onboarding, KYC and programme launch
  • Go-live readiness, controls and incident readiness
  • Programme recovery when a project has stalled
WHAT YOU GET

A live, governed product, with the people and processes behind it ready to run it.

04

Scale

“How do we grow without breaking the economics, the compliance or the operations?”

WHAT I DO
  • Go-to-market, sales strength and customer acquisition
  • New segments, markets and corridors
  • Distribution partnerships and revenue optimisation
  • Operations, MI and reconciliation that scale with volume
WHAT YOU GET

A growth plan with the unit economics, partner pipeline and operating controls to support it.

HOW WE WORK TOGETHER

One person accountable, whatever the size of the job.

Me

A focused piece of work I do myself: a market sizing, an operating model, a go-to-market review. Fixed scope, fixed fee.

Me, leading a team

When a project needs designers, engineers, researchers or compliance specialists, I bring them in and lead them. You get one contract and one point of accountability.

Embedded

I join your team as fractional COO, CPO or programme lead for a set number of days a week, until the job is done or your hire is in seat.

Not sure where to start? A short Scoping Sprint tells you what's worth doing, in what order, and what it will cost before you commit to more.

COMMON QUESTIONS

Before you book a call.

Do I need to go through all four gates?

No. Most clients come in at one gate: sizing a market, fixing an operating model, rescuing a launch or building a sales engine. We start where you are.

Do you only work with payments companies?

No, but payments and fintech are my specialism: wallets, cards, mobile money, remittance and the businesses around them, from pre-seed to growth stage. I also design websites and apps for companies in any sector.

Can you take on something bigger than one person?

Yes. I assemble and lead a team of trusted specialists under S-QUAD, so you deal with me and one contract.

How is the work priced?

Fixed-fee projects, day rates for embedded work, or monthly advisory, depending on the job. Book a call and I'll scope it with you.

Thirty minutes, no pitch.

We'll look at where you are, whether I can help, what it would take and what it would cost. If I'm not the right fit I'll say so.